Online Canton Fair is coming! How should fastener companies build their own broadcast room
The 2020 Spring Canton Fair will officially start on June 15!
Due to the impact of the epidemic, traditional enterprises have received a great impact, the Ministry of Commerce in order to promote the export of enterprises, the Canton Fair from April to June, and converted to online live broadcast.
If 2019 is the first year of short video, 2020 is the first year of live delivery, major e-commerce and short video platforms have opened their own live delivery mode, and even CCTV has participated in the ranks of live delivery.
Canton Fair live broadcast should do a good job in the whole process of live broadcast marketing before, during and after live broadcast. Do the following points before live broadcast to let enterprises gain more:
1. Build a live broadcast team
2. Plan live marketing programs
3. Prepare rich live material and content
4. Determine live broadcast products, sort out product shopping, and explore the core competitiveness of products
5. Determine the live broadcast venue
6. Design the live broadcast name and the cover of the live broadcast room
7. Identify open or closed invitation audiences
8. All-round drainage publicity
9. Rehearse
10. Plan the broadcast time
11. Register Tencent conference in advance to facilitate communication with customers after live broadcast
What is the difference between Canton Fair and other live broadcasts?
It can be understood that the Canton Fair is a world-class live broadcast with goods, like traditional manufacturing, live broadcast is more focused on brand building, corporate image publicity.
How to arrange the broadcast room of the Canton Fair?
Broadcast room from multiple dimensions to build, broadcast room is the corporate image, reflects the strength of the enterprise, strengthen the customer's impression of the company, LOGO, slogan, etc. are likely to let customers remember you, lighting, sound equipment, soft light adjustment is very key.
The exhibits of Handan Chenzheng Fastener Manufacturing Co., Ltd. are anchor bolts, stud bolts and U-shaped bolts.
Tell me about the life of the anchor bolt. Talk about personal entrepreneurial history, make more friends, Buddhist live.
Personally, I think the online live broadcast will continue, and the next time I go to the scene of the Canton Fair, I may see that they are all live at the booth.
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